Cross-promotions are the highest-ROI growth channel for newsletter writers. But finding the right partner — matched audience, trusted reputation, fair deal structure — takes weeks of awkward DMs.
Ticker changes that. Upload one issue, get matched to vetted finance writers like you, and book a cross-promo in minutes.
Sample match
The Macro Compass
8,400 subscribers
94% fit● Verified
MacroRatesGlobal Markets
Weekly macro analysis for investors watching central bank policy, inflation, and global capital flows.
2 completed deals
The Margin Call·Macro Compass·Finvest Weekly·The Alpha Letter·Dollar & Sense·The Float·Market Signal·The Rate Sheet·Yield Curve·The Long Position·Deep Value Weekly·The Fed Whisperer·Passive Income Pulse·The Tape·Capital Flows·The Balance Sheet·Options Alpha·The Rate Watch·Dividend Dispatch·Earnings Edge·The Margin Call·Macro Compass·Finvest Weekly·The Alpha Letter·Dollar & Sense·The Float·Market Signal·The Rate Sheet·Yield Curve·The Long Position·Deep Value Weekly·The Fed Whisperer·Passive Income Pulse·The Tape·Capital Flows·The Balance Sheet·Options Alpha·The Rate Watch·Dividend Dispatch·Earnings Edge·
Growing a finance newsletter is harder than it looks.
Right now, if you want to run a cross-promo:
01
You cold-DM writers on Twitter and hope they reply
Response rate: maybe 10% if you're lucky.
02
You swap with whoever responds — not necessarily the right fit
Their audience doesn't overlap yours. Both sides underperform.
03
You negotiate over email, collect assets manually, track everything yourself
Three threads, two spreadsheets, one missed deadline.
04
You have no idea if the promo actually worked
No attribution, no feedback, no repeat.
Meanwhile, larger newsletters have agencies and growth teams handling this. You're doing it alone, between writing issues.
How Ticker Works
Three steps from signup to live cross-promo.
1
Upload Your Best Issue
Share one representative issue — a PDF or Substack link. This is how matched writers evaluate your content quality and audience fit. Not just your subscriber count.
File or link · 5 mins
2
Get Matched
Ticker scores writers by topic overlap, audience size, and monetization type. You see a curated shortlist of finance writers who are actually relevant — not a generic marketplace.
Reviewed by our team · Curated
3
Book the Deal
Request a swap or a paid placement. Review terms, submit assets, and get your promo scheduled. Everything tracked in one place. No spreadsheets, no lost threads.
Swap or paid · 15% fee on paid
Eligibility
Built for a specific kind of finance writer.
Ticker is for you if:
✓You write about investing, markets, macro, personal finance, or niche finance workflows
✓You're on Substack with 1,000 to 25,000 subscribers
✓You publish at least weekly and are actively trying to grow
✓You monetize (or are ready to) via paid subs or sponsorships
✓You care about reader trust and won't promote anything you haven't vetted
Ticker is NOT for you if:
✗You write about topics outside finance
✗You're looking for a mass-reach advertising platform
✗You want to promote products without disclosure
✗You're not actively writing or publishing
Trust & Safety
Finance-only. Curated. Trusted.
◈
Every writer manually reviewed
Before going live, we check your Substack, read your sample issue, and verify your audience size. No spam, no hype accounts, no low-quality filler.
⬡
Your content stays private
Your sample issue is only visible to approved, matched writers — not indexed publicly, not sold, not used for anything beyond improving your matches.
◫
Payment escrow on paid placements
For paid deals, payment is held until the placement is confirmed live. No ghosting. No unpaid work. No awkward payment follow-up.
◻
Finance-appropriate disclaimers
All profiles include standard disclaimers. Ticker is a growth tool, not a signal service — we enforce proper disclosure on every placement.
Ticker is in private beta with its founding cohort.
Join the waitlist for early access. Applications reviewed within 48 hours.
FAQ
Your questions, answered.
Get Early Access
Ready to grow?
Join the waitlist. We'll review your newsletter and reach out when we're ready to onboard your cohort.
What happens next
1.We review your Substack and sample issue
2.You get an approval email within 48–72 hours
3.You browse your first matches and request a deal